brandBOOST

Every Brand Needs a Boost

The Decision: LeBron James and Company

There comes a time when we all have to make an important decision in our lives. When it comes to today’s generation, we want things now, we can’t wait, and we’re constantly trying to find out ways to get to our ultimate goal. By no means is this a bad thing, but our parents just won’t understand this. For them, hard work paid off and everything came with time.

This past week, three of the NBA’s young elite players, fresh into free-agency, decided to team up with each other and create a super team in Miami. Most, if not all basketball fans have called this a selfish move and taking the easy way out in winning a championship.

What did it take for them to make this decision? Who influenced it? How would this decision affect their families? How about their fans? With the power of social media, the voice of the fans have just been magnified. Days before and after the decision was flocked by comments about #thedecision.

One reason was clear in coming to their decision, the trio want to win championships, not one, but multiple. They’ve also mentioned that they want to do win early in their careers rather then team up when they’re past their primes. Considering some of the greatest players of all time have never won a championship, its easy for others to see that they’ve taken the easy road.

Michael Jordan, arguably the greatest basketball player of all time said. “There’s no way, with hindsight, I would’ve ever called up Larry (Bird), called up Magic (Johnson) and said, ‘Hey, look, let’s get together and play on one team.” But maybe Michael just doesn’t understand. Sure, he won 6 championships in Chicago, the team that brought him in, without having to bring in Larry Bird or Magic Johnson. As I said, our generation demands things now! So, as crazy as it sounds, the decision to make a super team in Miami only makes sense in this case.

But in relating this back to your own life, consider winning a championship the closet comparison to your own personal goals. What would you do to get there? If you were given the opportunity to obtain your goal today by taking the easy way out, would you? I think I would…

posted by Steve in brandBOOST and have No Comments

The Social Network (Facebook Movie)

Laugh, wince, or cringe about the idea of a movie based on the social network that has changed our lives, but it’s real. ‘The Social Network’ is directed by David Fincher and stars Jessie Eisenberg as the Mark Zuckerberg. as well as Justin Timberlake. The movie is out this October. Before you jump to conclusions, watch this trailer. The movie takes the world into the trial and tribulations of Facebook.

Will you be watching it?

posted by Steve in brandBOOST, peak-a-BOOST and have No Comments

Happy Canada Day

Queen Elizabeth making a speech to the Canadians at Parliament Hill on Canada Day!

Posted with WordPress for BlackBerry.

posted by Steve in brandBOOST and have No Comments

Hey Blackberry! Drake Loves His Blackberry

While watching ‘Better Than Good’, the MTV documentary that followed Drake leading up to the release of his debut commercial album ‘Thank Me Later’, I noticed that there’s a minute and a half spot where they talk about how Drake’s every lyric, verse, and song have been typed into a Blackberry. Drake has previously rapped about losing a Blackberry back in the day with a ton of unproduced material. The clip from the documentary is below, you can fast foward to about 3:00 minutes in.

For RIM, who better than Drake (a bright Canadian artist) should represent RIM to the millions of young Canadian Blackberry fanatics out there. So, if you’re listening, Drake loves his Blackberry!

Thanks to @AllThingsFresh

posted by Steve in brandBOOST and have No Comments

OK Go at it again!

OK-Go

OK Go is at it again! The Chicago band has not had the most overwhelming commercial success, but has been a viral hit a number of times on the good old internets! They are a prime example of unique content that can be passed around the internet but also a case study to try and understand their lack of commercial success.

Their first video “Here It Goes Again” received over 50 million views. Now they’re back with a new video called “End Love” and have taken to Facebook this time around for help. You can visit their Facebook Page and download the “End Love” video to upload to upload onto your page. The Facebook fan with the most comments and likes on their page will win an Apple iPad with the OK Go discography pre-loaded.

If you’re not up for the challenge, please feel free to comment and ‘like’ the video on my profile! Spread the word! http://www.facebook.com/#!/atsluu

posted by Steve in brandBOOST and have No Comments